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M.A.?Strategic Marketing Management

Program Content

Master Strategic Marketing Management curriculum

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In the first two semesters of your Strategic Marketing Master's you will learn to analyze dynamic framework marketing conditions and how to derive market strategies through qualitative and quantitative market research. You will spend the third semester at one of our numerous partner universities abroad. The 即时比分 Office will support you in your selection and application process for a partner university. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

A 12-week mandatory internship is an integral part of the program and can be completed flexibly during the lecture-free period. It can be divided freely and must be fully completed no later than the end of the third semester.

Program Content
M.A. Strategic Marketing Management

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1st Semester

Market Research

  • Consumer Behaviour (2 ECTS)
  • Advanced Market Research (2 ECTS)
  • Applied Statistics (2 ECTS)

Strategic Marketing

  • Marketing Strategies & Planning (2 ECTS)
  • Brand Management (2 ECTS)
  • Trademark & Unfair Competition Law (2 ECTS)

Classic Communications

  • Above-the-Line-Communication (2 ECTS)
  • Media Planning (2 ECTS)
  • Integrated Communication (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

Internship possible

2nd Semester

Relationship Marketing

  • Services Marketing & Service Quality (2 ECTS)
  • Internal Marketing & Behavioral Branding (2 ECTS)
  • Customer Relationship Marketing (2 ECTS)

Digital Marketing

  • Online Marketing, Online Advertising & Social Media (2 ECTS)
  • E-Marketing & E-Commerce (2 ECTS)
  • Mobile Marketing (2 ECTS)

Sales Marketing & Communications

  • Price Management (2 ECTS)
  • Direct Marketing (2 ECTS)
  • Sales Promotion (2 ECTS)

Public & Publicity Communications

  • Event Marketing & Sponsoring (2 ECTS)
  • Product Placement & Branded Entertainment (2 ECTS)
  • Public Relations (2 ECTS)

Market Research/Consulting Project (6 ECTS)

Internship possible

3rd Semester

Semester abroad (24 ECTS) - Electives depending on ISM partner university and your individual specialization.

Internship possible

More information on the semester abroad page.

4th Semester

Master's Thesis (30 ECTS)

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A deep international perspective

You will spend the third semester?at one of our numerous partner universities abroad, in Europe or overseas. Read more about your semester abroad options here.

You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your?degree with 120 ECTS?already in the fourth semester.

  • Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. See more below.
  • Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions. Read more about it here.

Master Fast Track:
In the fast lane

Did you know? At ISM you can also earn your Master’s in just 3 semesters. Prerequisites: a previous degree with 210-ECTS, or relevant professional experience, or have taken a Pre-Master.?

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Your Master Study Advisors
Serdar Altun

Serdar Altun

Tel.: +49 40.3 19 93 39-46

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Hausen Olivia

Marcella Brockerhoff

Tel.: +49 711.51 89 62-221

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Ana Kammerer

Caroline Gercek

Tel.: +49 221.27 09 95-55

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Hausen Olivia

Jana Gripsh?fer

Tel.: +49 40.3 19 93 39-42

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Aurica Jagdberg

Tel.: +49 69.66 05 93 67-48

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Marrit Koenig

Tessa Wiederholl

Tel.: +49 69.66 05 93 67-46

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